No Marketing Routine!

The #1 reason marketing fails is lack of a routine.

• Marketing needs to be done consistently
• No one ad or advertising media is the cure-all
• Not having a routine takes longer to achieve your goals

I was naive and thought advertising done once, sporadically or done quarterly would get the results I desperately wanted. It didn’t!

It took me a decade to learn this, and I learned it from a workout coach.

To improve my health, I started a workout routine.  The routine transformed my body, my eating habits, and the way I work.

A steady marketing routine gave me the results I desired.

As you know, to improve any part of your life: working out, dieting, career advancement, you name it, the key is to have a routine.  Those who have a method…get results.

Once I established a routine, my business grew, and I now have the freedom to do what I like, when I want.

I want you to have the same success or better.

Here is a FREE CLASS that gives you a step-by-step routine.  Let’s jump-start your business, excite clients and give you results that will improve your bottom line.

By investing a couple of minutes a day reading emails…in one short week, you can accelerate your business with a strategy to build a better business.

Who is Dale and Why Should You Listen?

Dale has been successful for over 30-years in retaining clients and living the entrepreneur dream lifestyle.  He vacations with family, goes fishing in the morning,  dines with friends in the evening, and lives his dream life.  His routine removed the stress of mortgage payments while allowing him to buy more toys.

Dale will share with you his 90-minute routine.  This is the same routine he shares with his closest friends and is now available to you.

Take your business to the next level that you dream about and make it a reality.

Start a routine that has been proven to achieve positive results and transfer your dreams into reality.  You are only a click away.

Why the Rally Flag is Important to Businesses

Why do companies have a business flag? If you’re like me, you would have never thought about a flag, but here I was at a meeting talking with my friend Arthur about flags. I know, it was like being with Sheldon from the Big Bang series talking about flags. So what got us talking and thinking about flags? This TED talk by Roman Mars: Why city flags may be the worst-designed thing you’ve never noticed. I’ll put the video at the end of this article for you to watch.

The way Arthur talked about this video, I had to go home and watch it and as I watched I heard these flags are the things that people rally around. At that moment I had a realization – this is why companies have flags.

Thinking about all the events I worked, 5K runs, fundraisers, zoos, libraries, and Park Districts, none had a flag. But in hindsight, they should have.

What symbol brings your group together? Is it a logo, ribbon, or nothing at all?

Every country has a flag. Major corporations have flags, and 90% of the cities have flags. I figured my business is as crucial as the fortune 500 company; so I made a flag. It was easy using Roman Mars’s basic flag designs. I made twenty-five different designs before I settled on this design.

The flag design is based on my occupation, family and love of country. The blue circles are balloon bubbles. The two red stars represent my two sons and the layout of a red star, white background, and blue bubble symbolize the United States – Red, White & Blue.

If royalty, countries, states, cities and Fortune 500 companies can have a flag to rally around, shouldn’t your business, association or club have a flag? It can. Just design one and use it as part of your marketing to give your fans something to rally around.

Finding the best clients is like fishing. When I fish, I see minions swimming by the shore. My bait and hooks are too big for their tiny months and are not the fish I’m looking to catch. I’m bass fishing, and that requires me to understanding the fish’s characteristics. With a little practice and knowledge, I can skillfully catch a bass.

Fishing is all about knowing what the fish eats when it eats, and where it lives; I use this same logic when marketing. I define the client I’m looking to catch in detail.

I define the perfect client by who they are, their educational background, job title, places they do business, who they interact with both socially and business-wise, and create a clear picture of the perfect client I want to work within the coming year.

I’ve personally evaluated my business and have found people that I like to work with as an entertainer. My crucial client are people who own a business, have young kids, have an interest in sports and the community, are detailed, finically established, religious, and married.

Characteristics of their events are multiple hours, fancy parties, are concerned about my wellbeing, willing to take advice, offer me food and drink, will reimburse for parking, recommend me to others, willing to pay top dollar for my service, and will interact like a long lost friend and not a paid helper.

Now that I have defined who my perfect client is and their characteristics I can now go fishing for them. I now troll networking groups, Chamber of Commerce, sporting and church events for these clients.

Defining my clients is reshaping the way I market and is making it enjoyable and profitable to work with these individuals. It takes works to land these clients, but the results are well worth the efforts.

Committing to change is not easy; it could be giving up sugar, working out, or writing a blog.  What needs to happen is a mind shift and learning how to change one’s priorities.  Once you accept the change, the results will start.  Without taking charge, you will never hit your marketing results.

In baseball, we have what we call the shift. The shift is when the third baseman and shortstop shift and move towards the right field.  The pitcher now pitches the ball to the outside of the plate forcing the batter to hit the ball where 90% of the team is standing.  The outcome is typically an out.

I have personally found that if I want to make a shift in my life, I need to stack the odds in my favor to win. It may mean tossing out all the sugar in the house, giving up TV for a workout, or prioritizing my time better in the workday to advertise.

To become a better marketer, you have to incorporate the mind change and become proactive.  That means going to network meetings, calling clients, and increasing communications with past and future clients.  The marketing shift should be focused on solving customers’ core conflicts, not trying to sell them.

My father taught me that it is easier to sell to their needs, not to their wants.  We all have wants, but our desired requirements overwrite most of those wants.  This is true in business.  Show the client a solution to their problems, and they will listen.  Appealing to the clients wants only gets lookers, not sales.

My mind shift changes when I stop looking at a client as “How can they help me?” to “Can this person help somebody I know?”  When I did this mind shift, I found that I listened more intently to the client’s conversation, and listened for their needs.  This allowed me to connect with the client and offer a solution to their problem.  I found that looking closely to the client’s core needs allowing me to target my marketing better.  No longer was I solving all their problems, but seeking to address their core issues.

Did I win all of them as a client and make them a sale?  NO!  I’m marketing — which for me is the process of developing a relationship with the client. When the client calls to buy, that’s when I become the salesmen and take their order.  Getting an immediate sale is not the mind shift I’m looking to achieve when marketing.

Understanding the role of marketing is a mind shift.

 Like the 3rd baseman who finds himself in the mid-right field, the goals have not changed, its how we go about getting the results, which has changed.  If solving a client’s problem leads to sales, then the marketing goal is to focus on problem-solving.

Make the mind shift from sales to problem-solving, and your marketing ads will write themselves.