How to Make Your Shares Powerful in Facebook

Facebook Share PowerfulHave you ever considered how we recommend, share, or network information? The average Joe on the street shares, copies, or pastes a URL, and doesn’t think about the call to action.

Studies have shown that positive recommendation generates more likes and shares.  People are willing to share positive articles more than a negative story. Motivational text, images, and videos are the most popular posts on the Internet which generates interaction.


Developing the Call to Action Recommendation

My friend, Bob, wrote a fascinating article about marketing which had some excellent takeaway points that I hadn’t considered using.  Here’s the article… URL

Analyzing the post above

The post starts with showing the relationship, “My friend, Bob.”

Adding a personal association establishes credibility in a post.  Words like friend, colleague, co-worker, brother, sister, father, wife, son, daughter create a personal connection to the article/product/service that you are recommending. As we know, a recommendation from a friend has more credibility and trust than one from a stranger.

Next comes an adjective – interesting.  I look for an identifier that gives life to the topic.  I could have easily said humorous, short, fact-filled, disturbing, educational or bewildering.  The adjective should bring emotion into the call to action. That is the way I’m sharing this post with my readers.

Some good takeaway points in this segment of the sentence express my opinion about the subject and give the reader an insight as to why I’m recommending this article.

Here’s the article that is the soft call to action.  If my first line was set up correctly, the reader should feel comfortable and secure and will click the link, as I recommended.

Let’s build another post using this same technique.

My son Carter created a fact-filled website on Fishing.  I found the design and layout easy to navigate.  What do you think? URL

The marketing madness behind a posting of this type is to generate awareness and gain feedback while creating a discussion possibly on fishing or web design.

Personal connection: Son
Adjective: Fact-filled
Subject:  Fishing
The reason you’re sharing: Design and Layout easy to navigate
Call to action: What do you think?


A crafted call to action will generate more likes, shares, and retweets than a quick post. Using personal connection, descriptive adjective, subject, and reason on why you’re recommending something increase the likes and shares in your network.

Developing the technique to craft a call to action generates a response and gives a marketer great power and influence in networking.  Failing to use these skills to construct your recommendation makes it mute.

Simple Way to Prevent a Major Marketing Mistake


I have tried developing marketing material without pictures; it’s not easy.  I have learned very quickly in my career that capturing the moment was well worth my time and effort when it comes to marketing.

In the early ’80s, I produced a national newsletter and struggled to find images.  What I would have given to be able to tell people to “snap a picture with your cell and send it to me.”

Here we are, years later, and I am amazed that people forget to snap a picture or grab a quick video.  It may seem trivial at the time, but when it comes time to do marketing … images are valuable!

Pictures can convey ideas, moods, and show reactions that help sell a product or service.

Major Marketing Mistake – Absence of Pictures

Not getting that quick picture with a celebrity holding your product, a corporate leader praising your work, not capturing the image that helps sell your marketing story.  Marketing is all about conveying a message and having the picture helps sell it.

How does a photographer see the world?

  • Close up
  • Angles
  • Distant
  • Objects near and far
  • Blurred
  • Colorful
  • Abstracted

The boys playing

Use your creativity when taking pictures and create exciting images. Combining it with excellent copy builds interest to the marketing piece, giving the readers more than words, giving them an experience or adventure.

It’s Digital – Keep Clicking

I wish I could take one picture that told the perfect story, but I don’t.  So I make sure I take a lot of pictures.  There have been events that I’ve taken forty pictures and only two that make it into my marketing.

Each year my cell phone camera is improving and allowing me opportunities to capture beautiful pictures. Innovative software allows me to edit and post instantly. One of the most powerful marketing tools I carry now fits in my pocket.

I’ve taken 90 minutes to play and figure out my cell phone camera, have you? Don’t let a powerful marketing tool sit on the sidelines.  Use it today.

A Quick Powerful Way to Get Massive Marketing Research


I have a confession to make…

I’m AWESOME at finding network groups … and terrible at actually finding useful connections.

Networking to me means dragging myself to an event where I may, or may not, meet people who are willing to exchange information or develop a mutual interest, all to further my personal goals.

I know this goes against the popular teaching of “we should be looking to help others before ourselves.” But let’s be honest.  We are coming in with an agenda and let’s not ignore the elephant in the room.

I have read books, created elevator speeches, and given presentations at these types of events, and all I come away with is a handful of business cards and no real connections that can advance my goals.

Why I Network

I attend networking events to learn and meet people in an industry that I want to sell a product or service.

I am seeking to understand prospects better

  • business niche
  • needs
  • problems
  • wants
  • desires

Once I know these things, I can now build a marketing campaign that addresses the prospects’ issues that they grapple with each day.

In 90 Minutes, I Reverse Engineer the Problem

Let us tap into all our networks; LinkedIn, Facebook, personal and business relationships. Let’s extract their knowledge and have them help us get answers to our marketing questions.

I email, message, and set up luncheons and ask questions.  I use their experience and knowledge to help draft my marketing campaign. In a 90 minute lunch, I can learn more about an HR department on how it hires trainers, entertainers and how they seek out information for different departments then I could if I went to 100 networking events.

Networking to Introduce

I hear you saying … “my friends are not the people who I need to connect; I need to talk to other people in another department.”

I have not met anyone who has rejected joining a colleague for lunch to help out a friend who needs to talk to an expert.

It’s working for me; it might just be able to work for you, too.