I have tried developing marketing material without pictures; it’s not easy.  I have learned very quickly in my career that capturing the moment was well worth my time and effort when it comes to marketing.

In the early ’80s, I produced a national newsletter and struggled to find images.  What I would have given to be able to tell people to “snap a picture with your cell and send it to me.”

Here we are, years later, and I am amazed that people forget to snap a picture or grab a quick video.  It may seem trivial at the time, but when it comes time to do marketing … images are valuable!

Pictures can convey ideas, moods, and show reactions that help sell a product or service.

Major Marketing Mistake – Absence of Pictures

Not getting that quick picture with a celebrity holding your product, a corporate leader praising your work, not capturing the image that helps sell your marketing story.  Marketing is all about conveying a message and having the picture helps sell it.

How does a photographer see the world?

• Close up
• Angles
• Distant
• Objects near and far
• Blurred
• Colorful
• Abstracted

Use your creativity when taking pictures and create exciting images. Combining it with excellent copy builds interest to the marketing piece, giving the readers more than words, giving them an experience or adventure.

It’s Digital – Keep Clicking

I wish I could take one picture that told the perfect story, but I don’t.  So I make sure I take a lot of pictures.  There have been events that I’ve taken forty pictures and only two that make it into my marketing.

Each year my cell phone camera is improving and allowing me opportunities to capture beautiful pictures. Innovative software allows me to edit and post instantly. One of the most powerful marketing tools I carry now fits in my pocket.

I’ve taken 90 minutes to play and figure out my cell phone camera, have you? Don’t let a powerful marketing tool sit on the sidelines.  Use it today.